About Us
At Appareltown, we believe that what you wear should be a reflection of who you are. We aren’t just a clothing brand; we are a platform for self-expression, a champion for community, and a proud ambassador of Indian craftsmanship.
Wear Your Vibe
Our collections are curated to match every mood and personality. Whether you want to turn heads with sharp Sarcasm, make an impact with a bold Statement, connect with the Divine, or grab your favorite Merchandise, we have something that speaks your language.
Your Vision, Our FabricWe believe
Everyone is a designer at heart.
That’s why we offer customized outfits with a Minimum Order Quantity (MOQ) of just one. Whether it’s a gift for a loved one or a personal passion project, we bring your unique ideas to life without the pressure of bulk orders.
More Than Just a Brand: Our Mission
Appareltown is built on the foundation of Women Empowerment. Our production heart beats through our dedicated team of women artisans. By providing fair employment and a supportive workspace, we ensure that every stitch contributes to the financial independence and upliftment of women in our community.
Why we are a "People’s Brand":
Empowering Local Talent: We prioritize human skill over mass automation, keeping traditional craftsmanship alive.
Community First: A portion of our growth is reinvested into the skill development of our workers.
Inclusivity in Design: We listen to our community to create styles that real people actually want to wear.
Proudly Made in India: Every garment is a tribute to our roots, manufactured locally to support the national economy and showcase homegrown quality.


- Introduction
- Meet the expert
- The 5 most comfortable heels to buy in 2023
- Tips to find comfortable heels
- Fun facts
- Conclusion
Table of Content
The Heart Behind the Brand: Our Founder's
Our Founder's at Appareltown is the result of a "leap of faith" taken by a dynamic Mom and Son duo from Kolkata, Kirandeep and Pinky Das. What started as a shared dream in the City of Joy has now grown into a brand that reaches hearts across all of India. Kirandeep, fueled by a sharp business mind and a restless creative spirit, found his greatest strength in his mother, Pinky Das. With her unwavering courage and support, they transformed a passionate idea into a thriving reality.Together, they bridge the gap between two generations—combining modern, edgy trends with the timeless values of hard work and community empowerment. For Kirandeep and Pinky, Appareltown isn't just a business venture; it’s a mission to show that with family and faith, you can build something that truly belongs to the people.
“Foot health problems can affect anyone of all ages. A podiatrist can help restore the health of your feet and prevent problems. The list below offers options that fit your needs, as well as general advice on what to look for when shopping for comfortable heels.”
- Katerina Herman
Top 5 Popular Presents This Year
Go-To Block Heel Pump
A low block heel and forgiving toe box keep your toes comfortable all night long. These classic black pumps check all the boxes when it comes to comfort and timeless style.The shoes feature a block heel that tops out at just the right inch for stability. We recommend keeping your heels under 3 inches. Go-To Heel's almond-shaped toe is a classic design that does not pinch your toes. A rubber outsole provides cushioning when your foot hits the ground, giving your ankle and joints a break. Note that even though these shoes are labeled as
Finley Closed Toe Heel
Light cork makes it easy to walk in heels. Podiatrists advise avoiding flat insoles for most foot types. But it’s especially important for those with flat feet who need a shoe with the right arch to provide the balance and support they need. These lightweight cork heels have built-in arch support and a memory foam footbed to hug your feet. Although the heel height is above the recommended three inches, the toe platform compensates for the height, and they’ve been specially designed to distribute weight evenly and support your unique arch position.
Ziva Kitten Heel
A timeless classic that provides ankle support with the backstrap and a flared heel for added stability. Podiatrists recommend wearing supportive flats for sore feet, but if you want to spice up your outfit with comfortable heels, the lower the better. Our expert suggests looking out for shoes with improved heel midsole cushioning and support. This can help protect the plantar fascia from becoming strained. These kitten heels feature a contoured foot design and deep heel cups that support the fascia in your feet. Note that these shoes are a little narrow - they may not be great for people with wide feet.
Everly Pump
Available in three widths, these pumps feature walkable heels and provide non-slip outsoles. With a pair of pumps like these Naturalizer Everly heels, you may be able to get through the day without any discomfort. They sit below the recommended 3-inch heel height and feature the brand’s signature open-cell foam padding to make it feel like you’re wearing the shoes and not the other way around. Choose from one of three widths (narrow, medium, wide) and strut with a pair of shoes that works for day or night, casual or special occasions.
Round-Toe Chunky Heels
These rounded-toe shoes provide an antibacterial, deodorizing cushion to keep your feet fresh. Anyone who has bunions should pay special attention to the toe box. Rounded or square boxes are better because pointed ones will add more pressure in that area. These heels from Vivaia have rounded toes to prevent worsening bunions, and their upper areas are knitted with flexible stretch. They’re also quite low at a little less than two inches to ease the pressure from your feet. And they have a non-slip rubber sole to help you stay put. If you have wide feet, we recommend selecting one size up for extra comfort.


